Setting the strategy.
Managing the agencies.
Cleaning the data.
Building the dashboards.
Deploying the tech.
Owning the outcome.
Setting the strategy.
Managing the agencies.
Cleaning the data.
Building the dashboards.
Deploying the tech.
Owning the outcome.
Setting the strategy.
Managing the agencies.
Cleaning the data.
Building the dashboards.
Deploying the tech.
Owning the outcome.
Built by operators, for operators.
You've outgrown founder-led marketing. We're what comes next.
Capabilities
Experience and expertise are not the same thing. But we have both.
01
Execute with Expertise
Benefit from executive-level marketing leadership from scrappy startups that made it to exit, small businesses driving lifestyle-changing cashflow, and international nonprofits, all under one roof.
02
Hire Better
Our team members are in the trenches 24/7. They know which agencies and freelancers to vet, hire, and fire. Today's best, not last year's, and certainly not last decade's. We move at the speed of AI and ruthlessly cut the fat that holds agile companies back.
03
Trust Your Data
Tracking, tagging, attribution, and CRM hygiene, so decisions are based on signal, not spreadsheet folklore.
04
Make Decisions Faster
Wiring dashboards, building custom MCPs, and delivering reporting and insights that raise the bar. It's table stakes now. We do it better, faster, and with sharper focus on the KPIs that matter for your business.
05
Deploy with Agility
The Dialect team isn't just tech-enabled leadership with deep experience and insight. They're also product managers who can scope and deliver technology, oversee platform builds, and shrink the gap from idea to implementation.
06
Enjoy the Outcome
We hold ourselves as accountable as the people we manage on your behalf, always focused on the business objective and the KPIs at hand. When you trust your growth partners, you'll sleep easier.
Results
Numbers and Narratives.Action-packed engagements.
CPG subscription · Fractional CMO · 18 months
$2.6M → $20M
Run rate in 18 months as embedded growth lead. Full platform ownership, with the agency and freelancer bench hired, managed, and held to account by us.
Rebuilt the paid operation for one of Canada's largest luxury consignment platforms: $7.9M in tracked conversion value in year one.
62.9× Shopping ROAS · 181× retargeting ROAS
Specialty produce · Account rescue
108 → 6
Years of unsupervised complexity cut to six campaigns that spend with intent, in a structure someone is finally accountable for.
$2.80 brand CPA · 3.3× returning-customer ROAS
How we work
Leadership and execution.One engagement. Two mandates.
Dialect is your fractional CMO and your execution bench in a single engagement. We set the strategy, then hire, manage, and when needed replace the agencies and freelancers doing the work — so every vendor answers to someone on your side of the table.
01
Audit first
No spend and no shakeups before we understand what exists. Accounts, tracking, vendors, dashboards — mapped before we touch anything.
02
Embed
We sit inside your business: leading strategy, running the vendor bench, cleaning the data, and reporting like an executive, not an agency.
03
Own the outcome
One set of KPIs we are accountable to, reported monthly. When something is not working, we say so — and fix it.
Who you work with
Paul Geller
Founder
Operator first, marketer second. Paul has run growth from the inside — as fractional CMO taking a subscription CPG from $2.6M to a $20M run rate, and as the execution bench behind luxury, lifestyle, and subscription brands with hundreds of millions in combined sales.
He built Dialect for brands that have outgrown founder-led marketing and need leadership that owns the outcome — without the full-time executive hire.
We take on a small number of engagements each year. Best fit: brands doing $1M–$25M that have outgrown founder-led marketing. Write to hi@dialect.nyc and we'll respond within a business day.
