/* Insights, on the 2.0 design language. The article markup is untouched from
   the editorial build, so this has to cover every class that markup uses. */
@font-face{font-family:"Dialect Wordmark";font-weight:600 700;font-display:swap;
  src:url("/assets/fonts/bdo-grotesk-variable.woff2") format("woff2")}
@font-face{font-family:"Geist";font-weight:300 700;font-display:swap;
  src:url("/assets/fonts/geist.woff2") format("woff2")}
@font-face{font-family:"Geist Mono";font-weight:400 500;font-display:swap;
  src:url("/assets/fonts/geist-mono.woff2") format("woff2")}

:root{
  --ink:#0E0E0E; --ink-soft:#1A1A1A; --paper:#F7F6F3; --signal:#FF4A1C; --volt:#CDFF2E;
  --sans:"Geist","Helvetica Neue",Helvetica,Arial,sans-serif;
  --mono:"Geist Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --rule:rgba(255,255,255,.14);
  --rule-dark:rgba(14,14,14,.14);
  --muted:rgba(14,14,14,.62);
  --gutter:max(26px, calc((100vw - 1100px)/2));
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);
  font-size:18px;line-height:1.62;-webkit-font-smoothing:antialiased}
h1,h2,h3,p{margin:0}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto}
.shell{width:100%;max-width:1100px;margin-inline:auto;padding-inline:var(--gutter)}
.skip-link{position:absolute;left:-9999px}
.skip-link:focus{left:16px;top:16px;z-index:99;background:var(--ink);color:var(--paper);padding:10px 16px;border-radius:4px}

/* ── shell ─────────────────────────────────────────────────────────────── */
.topbar{border-bottom:1px solid var(--rule-dark);background:var(--paper)}
.topbar__inner{max-width:1100px;margin-inline:auto;padding:16px var(--gutter);
  display:flex;align-items:center;justify-content:space-between;gap:24px}
.wordmark{font-family:"Dialect Wordmark",var(--sans);font-size:19px;font-weight:700;letter-spacing:-.02em}
.wordmark sup{font-size:.5em;vertical-align:super;font-weight:500}
.topbar__cta{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;
  border:1px solid var(--rule-dark);border-radius:100px;padding:9px 18px;transition:.25s;white-space:nowrap}
.topbar__cta:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}

.label{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;opacity:.5;margin:0}
.meta{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}

/* ── hero ──────────────────────────────────────────────────────────────── */
.page-hero,.article-hero{padding:clamp(46px,8vh,92px) 0 clamp(26px,4vh,44px)}
.page-hero--dark{background:var(--ink);color:var(--paper)}
.page-hero--dark .label{opacity:.55}
.article-hero{border-bottom:1px solid var(--rule-dark)}
.breadcrumbs{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;
  color:var(--muted);margin:0 0 18px}
.breadcrumbs a:hover{color:var(--signal)}
h1{font-size:clamp(34px,5.6vw,68px);line-height:1.02;letter-spacing:-.04em;font-weight:600;max-width:18ch}
.page-hero__lede,.article-hero__dek{font-size:clamp(18px,2vw,23px);line-height:1.42;
  color:var(--muted);margin:18px 0 0;max-width:52ch}
.page-hero--dark .page-hero__lede{color:rgba(247,246,243,.72)}
.article-meta{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:26px}

/* ── article ───────────────────────────────────────────────────────────── */
.article-layout{display:grid;grid-template-columns:200px minmax(0,1fr);
  gap:clamp(28px,4vw,64px);padding:clamp(34px,6vh,64px) var(--gutter) clamp(50px,8vh,90px);align-items:start}
.toc{position:sticky;top:26px}
.toc__label{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);margin:0 0 12px}
.toc ol{margin:0;padding:0 0 0 1.1em;font-size:14px;line-height:1.5}
.toc li{margin-bottom:8px}
.toc a{color:var(--muted);transition:color .2s}
.toc a:hover{color:var(--ink)}

.prose{max-width:66ch;font-size:18px}
.prose h2{font-size:clamp(23px,2.6vw,32px);line-height:1.14;letter-spacing:-.025em;
  font-weight:600;margin:52px 0 14px;scroll-margin-top:24px}
.prose h3{font-size:20px;font-weight:600;margin:32px 0 8px}
.prose p{margin:0 0 1.15em}
.prose ul,.prose ol{margin:0 0 1.3em;padding-left:1.15em}
.prose li{margin-bottom:.5em}
.prose strong{font-weight:600}
.prose a{text-decoration:underline;text-decoration-color:var(--signal);
  text-underline-offset:3px;text-decoration-thickness:1px}
.prose a:hover{color:var(--signal)}
.prose .lead{font-size:clamp(19px,2.1vw,23px);line-height:1.45;color:var(--muted);margin-bottom:1.3em}
.prose blockquote{margin:30px 0;padding:2px 0 2px 20px;border-left:2px solid var(--signal);
  font-size:20px;color:var(--muted)}
.note{background:#fff;border:1px solid var(--rule-dark);border-radius:4px;padding:20px 22px;margin:30px 0;font-size:16px}
.article-byline{margin-top:44px;padding-top:22px;border-top:1px solid var(--rule-dark)}

/* ── bands and post lists ──────────────────────────────────────────────── */
.band{padding:clamp(44px,7vh,80px) 0;border-top:1px solid var(--rule-dark)}
.band--dark{background:var(--ink);color:var(--paper);border-top:0}
.band--dark .label{opacity:.55}
.band__head{margin-bottom:30px}
.band__head h2{font-size:clamp(24px,3.2vw,40px);line-height:1.08;letter-spacing:-.03em;
  font-weight:600;margin-top:10px;max-width:22ch}
.post-list{display:grid;gap:0}
.post{display:grid;grid-template-columns:110px minmax(0,1fr) 30px;gap:20px;align-items:start;
  padding:24px 0;border-top:1px solid var(--rule-dark);transition:.25s}
.post:last-child{border-bottom:1px solid var(--rule-dark)}
.post:hover{padding-left:10px}
.post:hover h3{color:var(--signal)}
.post h3{font-size:clamp(19px,2.1vw,26px);line-height:1.18;letter-spacing:-.02em;font-weight:600;margin:0;transition:color .25s}
.post p{margin:8px 0 0;color:var(--muted);font-size:16px;max-width:56ch}
.post__arrow{font-size:18px;opacity:.35;transition:opacity .25s}
.post:hover .post__arrow{opacity:1;color:var(--signal)}
.related .post{border-bottom:1px solid var(--rule-dark)}
.closing{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:24px}
.closing h2{font-size:clamp(24px,3.4vw,42px);line-height:1.06;letter-spacing:-.03em;font-weight:600;margin-top:10px;max-width:18ch}
/* inline-block, or the padding overflows the line box and the pill collides
   with the paragraph above it. */
.text-link{display:inline-block;font-family:var(--mono);font-size:12px;letter-spacing:.14em;
  text-transform:uppercase;background:var(--paper);color:var(--ink);border-radius:100px;
  padding:13px 26px;white-space:nowrap;transition:.25s}
.page-hero .text-link{margin-top:28px}
.text-link:hover{background:var(--signal)}

/* ── footer, matching the homepage ─────────────────────────────────────── */
.sitefoot{background:var(--ink);color:var(--paper);
  padding:clamp(30px,5vh,54px) var(--gutter) clamp(30px,5vh,46px);border-top:1px solid var(--rule)}
.sitefoot__inner{max-width:1100px;margin-inline:auto}
.sitefoot__links{display:flex;flex-wrap:wrap;align-items:baseline;gap:10px 28px;
  padding-bottom:22px;margin-bottom:20px;border-bottom:1px solid var(--rule)}
.sitefoot__links a{font-family:var(--mono);font-size:12px;letter-spacing:.12em;
  text-transform:uppercase;opacity:.5;transition:opacity .25s}
.sitefoot__links a:hover{opacity:1}
.sitefoot__links a.is-index{opacity:1;color:var(--signal)}
.sitefoot__bar{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px 24px;
  font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;opacity:.45}

@media(max-width:860px){
  .article-layout{grid-template-columns:1fr;padding-top:28px}
  .toc{position:static;border-bottom:1px solid var(--rule-dark);padding-bottom:18px}
  .post{grid-template-columns:minmax(0,1fr) 24px}
  .post .meta{grid-column:1/-1}
  .post:hover{padding-left:0}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* ── /fractional-cmo ───────────────────────────────────────────────────── */
/* Its own blocks, kept on the same tokens as everything else. */
.band__intro{max-width:56ch;color:var(--muted);margin-top:14px}
.band--dark .band__intro{color:rgba(247,246,243,.72)}

.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));
  gap:0;margin-top:30px;border-top:1px solid var(--rule-dark)}
.band--dark .stats{border-top-color:var(--rule)}
.stat{padding:26px 26px 26px 0;border-right:1px solid var(--rule-dark)}
.band--dark .stat{border-right-color:var(--rule)}
.stat:last-child{border-right:0}
.stat__value{font-size:clamp(26px,3vw,40px);line-height:1.04;letter-spacing:-.03em;
  font-weight:600;margin:0;color:var(--signal)}
.stat__detail{margin:10px 0 0;font-size:15px;line-height:1.5;color:var(--muted);max-width:34ch}
.band--dark .stat__detail{color:rgba(247,246,243,.68)}

.rows{border-top:1px solid var(--rule-dark);margin-top:30px}
.row{display:grid;grid-template-columns:60px 240px minmax(0,1fr);gap:24px;
  padding:26px 0;border-bottom:1px solid var(--rule-dark);align-items:start}
.row__number{font-family:var(--mono);font-size:12px;letter-spacing:.14em;color:var(--muted)}
.row h3{font-size:clamp(20px,2.2vw,28px);line-height:1.12;letter-spacing:-.02em;font-weight:600;margin:0}
.row p{margin:0;color:var(--muted);font-size:16px;max-width:52ch}

.comparison{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));
  gap:0;margin-top:30px;border-top:1px solid var(--rule-dark)}
.comparison__row{padding:26px 26px 26px 0;border-right:1px solid var(--rule-dark)}
.comparison__row:last-child{border-right:0}
.comparison__row h3{font-size:20px;font-weight:600;margin:0 0 14px;letter-spacing:-.01em}
.comparison__row p{margin:0 0 10px;font-size:16px;line-height:1.5;color:var(--muted);max-width:44ch}
.comparison__row strong{color:var(--ink);font-weight:600}

.plain-list{margin:22px 0 0;padding:0;list-style:none;max-width:60ch}
.plain-list li{padding:14px 0 14px 26px;border-bottom:1px solid var(--rule-dark);
  position:relative;font-size:16px;line-height:1.5}
.plain-list li::before{content:"";position:absolute;left:0;top:22px;
  width:9px;height:9px;border-radius:50%;background:var(--signal)}

.faq{margin-top:30px;border-top:1px solid var(--rule-dark);max-width:76ch}
.faq details{border-bottom:1px solid var(--rule-dark)}
.faq summary{list-style:none;cursor:pointer;padding:20px 0;font-size:clamp(17px,1.8vw,20px);
  font-weight:600;letter-spacing:-.01em;display:flex;justify-content:space-between;gap:20px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);font-weight:400;font-size:20px;
  color:var(--signal);transition:transform .25s;flex:0 0 auto}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq summary:hover{color:var(--signal)}
.faq details p{margin:0 0 22px;color:var(--muted);font-size:16px;line-height:1.6;max-width:64ch}

@media(max-width:860px){
  .stat,.comparison__row{border-right:0;border-bottom:1px solid var(--rule-dark);padding-right:0}
  .band--dark .stat{border-bottom-color:var(--rule)}
  .row{grid-template-columns:40px minmax(0,1fr);gap:12px 16px}
  .row p{grid-column:2}
}